Unlike the conventional practice of retailing, direct selling is a new approach that is gaining popularity around the world. Through direct selling, customers may sit back and relax at home and still enjoy quality goods. Unfortunately, isolated unethical companies may make use of the direct selling approach to deceive consumers. These kinds of fraudulance greatly tarnish the reputation of the direct selling industry and erode consumers' confidence in direct selling companies.
In fact, there are great differences between bona fide and fraudulent direct selling companies. The former provide excellent service and products to satisfy customers' needs, while the latter only aims at short term profit.
You can easily distinguish the bona fides from the fraudulence according to the following guidelines set by the US Direct Selling Association or click here to watch videos about What is Direct Selling and How to distinguish the bona fides from the fraudulence, etc.