Amway founders, Rich DeVos and Jay Van Andel, believed that owning a business was the gateway to a better life. Amway was created as a way to enable ABOs to build their own businesses, offering FREEDOM, FAMILY, HOPE and REWARD. We believe that hard work deserves reward and recognition. The New Founders Achievement Award is effective starting from September 2017. This change to the FAA program will better reward ABOs for building healthy, sustainable businesses while nurturing downline leaders. The fundamental shift in FAA is taking place as a part of a global, corporate change to better align all incentive programs with the Core Plan and Amway Fundamentals, preserving full investment in the FAA program and redeploying to reward continued growth and sustainability for our top ABOs leaders.
- Align with Core Plan
- Reward leaders for all business building efforts
- Reward active & direct market involvement
- No international borders
- Promote building solid Founders Platinum legs
- Encourage sustainable qualifications
| Minimum No. of FP Legs (Width) | Credits (Depth) | Multiplier % |
|---|---|---|
| 12 | 150 | 750% |
| 10 | 125 | 700% |
| 10 | 105 | 650% |
| 10 | 90 | 600% |
| 8 | 75 | 500% |
| 8 | 60 | 450% |
| 8 | 45 | 400% |
| 4 | 35 | 300% |
| 4 | 27 | 250% |
| 4 | 20 | 200% |
Average Monthly Core Bonus
Visit the below link to know about the corresponding bonus.
International Leadership Bonus
- Including all in-market and Multiple Business Core Plan Monthly Performance Bonus. No Award Qualification is required.
- Excluding: Annual Incentive Bonus (Emerald Bonus, Diamond Bonus, Diamond Plus Bonus, Core Plus Bonus) and Special Bonuses in the incentive programmes.
Include All in-market Founders Platinum legs of No.1 Business or Multiple Business 
Exclude Non Founders Platinum ABOs and internationally sponsored legs | Pin Level | Credits / Pin | Maximum / Leg |
|---|---|---|
| Founders Platinum | 1.0 | 6 |
| Emerald Bonus Recipient (EBR) | 1.5 | - |
| Diamond Bonus Recipient (DBR) | 3.0 | - |
| Maximum Credits | - | 30 |
Super leg is a Founders Platinum Group with 30+ points.
Super Leg Bonus Qualification:
The leader qualifies at highest tier (750% multiplier)
+ Has at least 2 Super Legs
| No. of Super leg | Bonus Amount |
|---|---|
| 2-5 Super Legs | 20,000 USD for each Leg |
| The 6th and following Super Legs | 40,000 USD for each Leg |
Remarks:
- Each group can generate a maximum of 30 credits
- The Emerald Bonus Recipient/Diamond Bonus Recipient must be a Founders Platinum to generate 1.5/3.0 credits
- Only a maximum of 6 credits from Founders Platinumin a group will be allowed
- The recipient himself/herself does not generate credits. Only a Founders Platinum can be entitled to the credits generated by downline groups
- If the recipient is a Founders Platinum, then each Founders Platinum Group will only generate 1 credit
- If the recipient is an Emerald Bonus Recipient, then the credits will be calculated based on depth
- Q10 or Q11 with cumulative 144,000 annual total PV or Q10 or Q11 with cumulative 120,000 annual Personal Group PV is equivalent to Founders Platinum qualifications
Note: Starting from PF2020/2021, Amway will adopt the new FAA credit calculation method